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Metallised labels

Transparent ink on a mirror facestock gives colours that CMYK on white will never reach.

Metallised labels — Boltimor
metPP · hologram · mirror
Boltimor catalogue

Metallised labels

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label family
/11About this family

Metallised film works like backlighting: transparent inks gain metallic depth and unprinted areas stay pure chrome. In supplements and cosmetics this is the fastest way to make a pack look more expensive than it cost.

Available are metallised, holographic and iridescent films (shifting between red and green), which we combine with opaque white where the colour should stay “ordinary”, and UV varnish — gloss, matt or spot. We refine the artwork together — on metal every decision about white changes the effect.

/tip

Good to know

An argument few people remember: metallic and holographic effects work in e-commerce too. Light reflections in product photos catch the eye exactly as they do on the shelf — a well-designed metallised label is free “animation” on the product page.

Materials and options

What you can choose from

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Metallised films (metPP)

Mirror silver under transparent inks — a deep, “backlit” metallic that CMYK on white cannot reproduce.

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Holographic films

Rainbow patterns and microstructures — maximum attention on the shelf and an extra barrier against counterfeits.

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Iridescent

Films that shift colour (red–green) depending on the viewing angle — an effect impossible to achieve with ink.

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Metallised papers

Silver paper as a cheaper alternative to film — a metallic effect while keeping the stiffness and printability of paper.

Choosing the adhesive

The adhesive does half the work

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Permanent clear

Does not disturb the metallic effect and holds reliably on supplement and cosmetics jars and bottles.

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For glass and PET

Formulations for the smooth, high-energy surfaces of premium packaging.

You do not need to know these terms — just tell us what the label has to stick to and the conditions it will live in. Our technologist will choose the rest.